The Icarus Deception: How High Will You Fly?
| Author | : | |
| Rating | : | 4.24 (763 Votes) |
| Asin | : | B00AECT2XK |
| Format Type | : | |
| Number of Pages | : | 488 Pages |
| Publish Date | : | 2015-12-09 |
| Language | : | English |
DESCRIPTION:
Stay in your comfort zone. The new truth: It's better to be sorry than safe. You need to fly higher than ever. In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. What are you afraid of?The old rules: Play it safe. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. So what are you going to do?. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. Art is not a gene or a specific talent. And he makes a passionate argument for why you should be treating your work as art. Don't fly too close to the sun. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference. The time to seize new ground and work without a map is now. Find an institution, a job, a set of rules to stick to. Steve Jobs was an artist. Keep your head down. He explains why true innovators focus on trust, remark
Charlie said Good examination of what it means to be an artist - could've been much shorter. Overall I’d recommend this book.His basic message is to create things you feel compelled to create, because that's your best shot at success in this new economy.With the advent of the Internet, distribution is now basically free. In the traditional economy, everything was tangible and thus scarce. Customers demanded these goods, so value was created when you could bring these goods to the customers. That created lots of gatekeepers who would decide how to allocate their scarce resources: retailers charge slot fees, publishing houses pick authors, etc.However, now distribution is free: billions of people are (mostly) free to con. A Beautiful Deception Faisal Nsour I give this book 3 stars to split the difference between the 1 star it deserves as a book, and the 5 it deserves as a marketing lesson.Like most reviewers so far, I bought this book because I'm a fan of SG. However, while I do believe he is preaching his message with the sincere intention to serve us, his readers, I must disagree with the raving reviews. As I read the same message he's given us before, remixed with nuggets from his vast reading, I feel deja vu. The book is like a handful of fortune cookies from SG's all-you-can-eat Chinese buffet.The Icarus Deception is grab-bag of his market insight and signature motivational style,. Otis Woodard said I Love Seth (but this book is 1.5x too long). The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security."I Love Seth (but this book is 1.5x too long)" according to Otis Woodard. The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.I Love Seth (but this book is 1.5x too long) The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.I Love Seth (but this book is 1.5x too long) Otis Woodard The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.4. The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.I Love Seth (but this book is 1.5x too long) Otis Woodard The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.4. The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . That strategy once worked--our comfort zone and that safety zone we were offered were aligned.I Love Seth (but this book is 1.5x too long) The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.I Love Seth (but this book is 1.5x too long) Otis Woodard The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.4. The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.I Love Seth (but this book is 1.5x too long) Otis Woodard The book in a nutshell:1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.4. The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to. . The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to