"The Wise Guys" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
| Author | : | |
| Rating | : | 4.16 (592 Votes) |
| Asin | : | B072TV6XPS |
| Format Type | : | |
| Number of Pages | : | 598 Pages |
| Publish Date | : | 2015-01-20 |
| Language | : | English |
DESCRIPTION:
But you have to have a willingness to learn. It takes a couple of "Wise Guys" to buck the system and deliver a book that shows you the exact methods of writing copy so effective, customers want you to literally take their money. Are you ready for that responsibility? In this book you'll discoverThe REAL Purpose of Copy.Why Certain Fonts Matter.What's TRULY Important To Your CustomerWhat The "Wise Guys" Profiling Process Is All AboutHow To Create DesireWhy Testing MattersWhat The Most Important Element of Any Copy Is.Common Mistakes To Avoid In Your CopywritingTake action nowlearn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is "where have you been all my life?". And, as it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and services, to craft marketing messages that get read and get clients to open up their fat wallets and hand over their cash or credit cards. It's hard to believe, but the words you choose and put into print have power. This book will teach you how to become intimately involved with that incredible power and able to use it to win over your audience. Incredible power
"A Must-Have For All Business Owners And Copywriters" according to Steve Sipress. I've read hundreds of books on Copywriting, Marketing, Advertising, and Selling. This one is right up there with the best of them.Policci takes what he has learned and used throughout his career and shares his tips and insights in a straightforward, practical way that will be extremely helpful to newbies and experts alike.Many successful copy. "Tony's book MUST be in your copy library" according to Lynn Swayze. Not everyone has the opportunity to meet Tony in person (as I have). Fortunately for you, he's distilled his easy-going and affable personality with his always-on-point marketing knowledge into one book. It's an almost effortless read which I guarantee will transform your copy. I found chapter 6 on Profiling especially useful.Look, if you've . Fun, engaging material that will make you loads of money if you let it Reading Tony's book is like having a personal consulting session with the man himself. It's fun, engaging material that will make you loads of money if you let it (that is, if you just implement his advice). The book even contains an appendix of problem-solving tips and reference material, such as ways to cure writer's block, how to write a g