Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
| Author | : | |
| Rating | : | 4.33 (886 Votes) |
| Asin | : | 0062206486 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-09-06 |
| Language | : | English |
DESCRIPTION:
"Focus on YOU and fascinate the world. This books is for you to OWN YOUR PERSONAL BRAND and be magnetic" according to Pegine. Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a w. This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within Sheri D. Dresser This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within it. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. I have learned how to determine what my brand should be for my business clients and market (Trust), using the easy mix-and-match Brand Fascination System she has researched and developed. There are different la. Kimba Green said My Brand is INNOVATION! Now I have a map to follow!. I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in the right direction but now I have the works! That profile is printed out and now in my note book to keep with me so I can
Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.. The science of fascination is based on Hogshead's decade of research with 250,000 init
The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 100
I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR)“This slight but practical work packs a big punch.” (Publishers Weekly)“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational Fascinate is a fascinating book” (Richard Pachter, Miami Herald) . A lot of copies.” (Seth Godin, author of Linchpin)“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In