Mastering Creativity in Organizations
| Author | : | |
| Rating | : | 4.86 (708 Votes) |
| Asin | : | 1788110145 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2015-10-26 |
| Language | : | English |
DESCRIPTION:
He offers a rare blend of theory and practice, drawing on the very lively cases of FC Barcelona, Cirque du Soleil, elBulli, the Creative Factory and others to argue how creativity fuels the innovation pipeline. The book provides ample frameworks and case examples to identify key factors which influence and enhance creativity in organizations. `The digital age provide tremendous opportunities for organizations who adapt new technologies, implement disruptive business models, introduce new ways of working and who drive on innovation. The book is richly illustrated with a variety of cases from a range of different sectors, including sports, advertising, manufacturing, consulting, primary education, the
Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.. Andres Hatum first explains what creativity means in an organizational context. He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. The book balances theory and practice for a multifaceted ap
Andres Hatum, Professor of Management and Organization, Universidad Torcuato Di Tella, Business School, Argentina