Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips
| Author | : | |
| Rating | : | 4.63 (834 Votes) |
| Asin | : | 1941688446 |
| Format Type | : | paperback |
| Number of Pages | : | 158 Pages |
| Publish Date | : | 2016-11-05 |
| Language | : | English |
DESCRIPTION:
--Tim Kopp, Partner, Hyde Park Venture Partners & Former CMO, Exact TargetFew people can meaningfully speak of both the entrepreneur's universe and the Fortune 50. In Predicting the Turn, Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. --Pete Blackshaw, Global Head of Digital & Social Media, Nestlé . Through real-world examples of technology impacting even the most traditional organizations, he shows how the startups, software, and social changes these companies fear might just be their salvation. Speed beats scale, but speed alone is not enough. --Sir Martin Sorrell, CEO, WPPThe future of innovation is all about connectivity. However belatedly, we've a
The Fortune 500 was first published in 1955, and since that time, 89 percent of the list has completely turned over. His insight-filled book Predicting The Turn teaches the world's largest companies how to foresee the future of their industries. The lessons taught include:Your competitors of today are not your competitors of tomorrow: One of the biggest mistakes that big companies make is underestimating their Total Available Market and where their future competitors will emerge from.Innovation-driven acquisition can be the new R&D: Every industry is being transformed by technology, Acquisitions can infuse Digital DNA into a company's core business both in terms of business models, as well as human talent.Incumbents have an opportunity to disrupt the disruptors : By taking inspiration from a startup or innovative competitor, big companies can use their scale, brand, and financial resources to launch a new effort.
An excellent exploration of why CPG leaders should be afraid! The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been optimized to run a certain. I. Weiss said Must-read for corporate execs to better understand start-ups and innovation. Predicting the turn is an important read for corporate executives who want to better understand how start-ups and innovation are disrupting many of the tried and true business models. The book provides a roadmap for how large corporations can and should work with early-stage companies, to help the large corporations win in the new game of business.For bigger companies, the options are ‘Acquire’, ‘Invest’, ‘Partner’, or ‘Build’. Each of these tactics have pros and cons that . MC said A great wake-up call and action guide for business leaders. Highly recommended. Dave provides a smart, insightful, and very actionable look at how big companies can predict and embrace the fast changes we face and leverage start-up strategies and partnerships to win in that context. And, as a great bonus, the use of many examples and stories makes this book a fast and enjoyable read!
Dave is a Managing Partner in the VC firm Vine St. Dave Knox is Managing Director of WPP Ventures and Chief Marketing Officer of Rockfish, a WPP agency. . Dave was named to the iMedia 25 Class of Digital Innovators, CMO of the Year in the inaugural C-Suite Awards by Cincinnati Business Courier, and a 40 Under 40 by AdAge in 2015. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in