The Influential Mind: What the Brain Reveals About Our Power to Change Others
| Author | : | |
| Rating | : | 4.46 (670 Votes) |
| Asin | : | 1627792651 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2016-04-20 |
| Language | : | English |
DESCRIPTION:
But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlare ineffective, because they are incompatible with how people’s minds operate. A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature
Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly.” Rory Sutherland, Vice Chairman, Ogilvy & Mather"This brilliant and timely book is essential reading for anyone who wants an intelligent, principled guide to getting their ideas heard and their hopes fulfilled. Readers will find themselves jotting notes to apply Sharot’s findings to a wide range of areas, including workplace politics, parenting, and Facebook arguments.”PublishersWeekly. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of othersand what we can do about it."Adam Grant, New York Times bestselling author of Originals and Give and Take“I
She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more. Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain