Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
| Author | : | |
| Rating | : | 4.50 (940 Votes) |
| Asin | : | 045149721X |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2015-02-10 |
| Language | : | English |
DESCRIPTION:
He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc, and TechCrunch. . Morgan Brown is a startup-marketing veteran and launched GrowthHackers with Sean. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. Sean Ellis is CEO and cofounder of Growth
Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.” —Geoffrey Colon, Communications Designer at Microsoft and Author of Disruptive Marketing "Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and
It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers. The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a tim
LadyCovington said A must-read for anyone looking to grow their business. Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there. staciakmg said The Faster You Learn, the Faster You Grow. What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my singl. "New go-to business bible!!!!" according to Jennifer Craycraft. If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might e