Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
| Author | : | |
| Rating | : | 4.90 (701 Votes) |
| Asin | : | 9063693141 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2015-12-29 |
| Language | : | English |
DESCRIPTION:
Visual messages are omnipresent in our daily life. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.The book is co-authored by leading figures in social influence and visual persuasion. Some are more successful than others in influencing our behavior and choices.What is the secret power of these messages?
"Solid." according to J. Gray. If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having all the main influences, examples, and a walk-through on how they work and why really helped me crystallize the value of my brand and bring to the surface (and to the eyes of my customers) some of the influences in the book I had basically otherwise overlooked. I also . "Nice Information and Nice Read" according to Shaun of the Dead. Very cool book. Clever writing that's clear to understand and not too wordy. It's already gotten me re-thinking the way I approach selling myself in a few ways. Nice.. "Five Stars" according to Aida Guerra Anzaldua. Excellent book!