The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
| Author | : | |
| Rating | : | 4.83 (863 Votes) |
| Asin | : | B073X84D6W |
| Format Type | : | |
| Number of Pages | : | 434 Pages |
| Publish Date | : | 2013-06-01 |
| Language | : | English |
DESCRIPTION:
. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time. DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking
Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managersOffers a wealth of compelling case studies and real-world examplesIncludes information on new platforms including Facebook Live and SnapchatShows both small and large organizations how to best use Web-based communicationFinally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules o
For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately. Inside you'll find new case studies—including on the 2016 presidential election—the latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."—Tony Robbins"This ex
Saints Fan said The definitive guide for our times. I am a marketing professional, and this is the book I don't want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in "The definitive guide for our times" according to Saints Fan. I am a marketing professional, and this is the book I don't want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism. 009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism. Good overall understanding The only problem I had did not come from the book but from the internet. Social Media is a rapidly moving target and as quickly as you identify a trend, it changes. Social media reflects a changing value system for today's youth market. they get bored easily and as quickly as they find a "New Media Love" they blast thorough it and go on to something new. As quickly as someone researches and writes a book , the game changes. It's probably better to follow "experts in the field" through BLOGS or other on-line resources because they can more easily keep up with on-line changes.. Great Tips for anyone even if you're not in the Marketing or Media Industry! I am a college senior studying at Ohio University. I had purchased this book to read during my Media Marketing class, and I must say that it is very influential. Not only does it give you great tips to have successful marketing campaigns, but also it gave me the drive and ambition to implement these tips with my own business (Band - NeverWake). David goes into sufficient details over many different spectrums of media marketing like blogging, newsletters, imagery, audio, listening to feedback, etc. I personally enjoyed reading David's thoughts on personal branding aside from business. We as individuals are essentially brands, so even if you